Worldwide, breast cancer accounts for 22.9% of all cancers in women. Breast cancer is more than 100 times more common in women than in men, although men tend to have poorer outcomes due to delays in diagnosis. The first noticeable symptom of breast cancer is typically a lump that feels different from the rest of the breast tissue. More than 80% of breast cancer cases are discovered when the woman feels a lump. This campaign is dedicated to the seriousness of breast cancer and the initiative to become proactive in being aware of the signs, and receiving regular screening.